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Project VISION

The Explore-Love-Protect© Campaign pursues the conservation for Tanzania’s parks (national parks, wildlife management areas, and game reserves), broadening awareness through entertaining content and the promoting of sustainable tourism. Through an engaging multimedia format, the campaign provides a solution to the challenges of motivating Tanzanians who are able to pursue domestic tourism by enticing them to visit their parks. Those who are unable to visit will also have an opportunity to connect with these rare national treasures and understand the need for preservation through the television and radio broadcasts. Through the Explore-Love-Protect© Campaign, we are helping to move Tanzania closer to the aspiration set forth in The Arusha Manifesto, doing “everything in our power to make sure that our children's grandchildren will be able to enjoy this rich and precious inheritance.” Nuru Agency is working together with WMA, TAWA, TANAPA, and TTB, under the Ministry of Natural Resources and Tourism, and with the support of USAID PROTECT, UNDP, GIZ, and a number of local agencies to accomplish the Explore-Love-Protect© campaign.

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