Based in Tanzania, Nuru Agency is a brand team of creative people specialised in Natural and Cultural Heritage Conservation and Promotion through Films, Multimedia and Impact Producing.


CEO / Founder / Production

Simone Pecorari is a filmmaker, visual artist and creative producer. Simone graduated with a degree in Marketing and Communication at the University of Siena, and postgraduates studies at the University of Pisa and the Theatre Academy in Siena.


COO / Co-Founder / Operations

Salome Gasabile is a Public Affairs and US congressional relations specialist, focusing on environmental advocacy. She previously worked as Program Director and Congressional liaison at the International Conservation Caucus Foundation.

Pieta Rupia

Ops. and Development Coordinator

Young and creative with a background in Political Science and Gender and Social Justice Studies. Graduate of the University of British Columbia, with her passions lying where Art and Communications combine. Valuing the way that information can be shared through various methods of storytelling, she is excited to be involved in the documentary film making world in order to help facilitate the important conversations surrounding human interactions with each other and their environment.

Brenden Simonson

Naturalist & Safari Consultant

Brenden Simonson has been a full time resident of Tarangire National Park since the age of one. While growing up in Tarangire, Brenden developed a passion for wildlife and an intimate understanding of animal behavior, the environment as a whole as well as humanwildlife interaction.

Ibrahim Kyaruzi

PR & Media Branding Specialist

Ibrahim Kyaruzi is a corporate communications expert and the Founder and Managing Director of Proaktiv Communications Ltd, a public relations agency based in Dar es Salaam. Ibrahim has worked in public relations for fifteen years serving blue-chip

Patrick Smith

Photographer and Film-Maker

Photographer and Video-maker. A passion for travelling and a dedicated climber for many years. Contributed to varied productions from cinema (Pinewood Studios) to the small screen collaborating to the realisation of a number of documentaries for National Italian TV (RAI 3). Now living "temporarily in Tanzania cultivating a passion for Conservation and the delicate issues related to it.